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Search Engine Advertising

Do you want to rank higher in Google? Increase the success of your business with search engine advertising. The greatest strength of search engine marketing is that it offers advertisers the opportunity to place their ads in front of a motivated target audience. With search engine marketing campaigns you pay per click for a top position in the search results of Google. We are happy to advise you. KrabMedia a certified Google partner, and able to get the best results from your Google Ads campaigns. 

Would like to have more information? Then let's schedule an online meeting completely coronaproof! Request a quote or email us at info@krabmedia.nl.

Score higher in Google?

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Advertise on Google?

Search engine advertising, what is that really? Search engine advertising is basically no different than placing an ad within Google's paid search results. When you type in a search query on Google, search results appear. Subsequently, paid and organic results appear. Search engine advertising therefore involves paid search results. The price per click that you pay to rank high in Google varies. You can indicate what you want to spend on a click.

Search Engine Marketing

Google is by far the largest search engine in the world. With search engine marketing you can be found at the place where the target group expects you to be. Search Engine Advertising (SEA) is a form of pull marketing, where you attract the customer, as it were. The customer is already looking for the services/products you offer. Do you want to start advertising, but you don't know which channel is the most suitable? Or are you just looking for the possibilities that search engine advertising has to offer? Together we will make sure that you will end up on top of the search results. 

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KrabMedia & Search engine marketing

When you outsource search engine advertising to KrabMedia, we take care of the following:

✅ Set up Google account
✅ Linking Google Analytics
✅ Linking Google Search Console
✅ Set up campaigns
✅ Write copies
✅ Keyword analysis
✅ Monitoring conversions & CTR
✅ Optimize campaigns
✅ Reporting

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High in Google in 6 steps

1. Introduction

Time for a first acquaintance. This can be by phone, video call or at our office in Amsterdam-West. Here we take a look at your wishes and goals. Time for the strategic search engine session!

2. Goals

During the strategy session, we look together at how to achieve the goals. We analyze the landing pages, keywords, texts and zoom in on your target group. We then develop an appropriate SEA strategy.

3. Strategy

Once we have a clear picture of who the organization is and what you want to achieve with the campaigns, it's time for our creatives to come up with a catchy strategy that fully fits both the company and your target audience.

4. Set up campaign

Time to optimize your online presence and reach your target audience with your new Google Adwords strategy. We set up your Google account, provide a keyword analysis and write the adcopy.

5. Distribution

We make sure that you can sit back and relax, while we reach your target audience with the social media posts, for the various channels. In addition, we provide active monitoring.

 

6. Reporting & Optimization

On the basis of monthly reports, we look together at how your goals are being achieved and optimize the campaigns where necessary.

Google Advertising

At Google, relevance stares high in the face. In recent years, competition within the search engine marketing industry has increased significantly. This has an impact on the cost per click. By optimally setting up your campaign, you can get priority through high quality scores and therefore pay less per click. This keeps the Google Adwords costs down. The quality scores determine whether your ads are shown by Google. The quality scores are influenced by several factors. Namely: expected click frequency, ad relevance and experience on the destination page.

 

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Higher in Google

The goal of search engine marketing is, of course, to get to the top of Google's search results. The benefits of search engine marketing:

✅ Motivated audience
✅ High rank in Google
✅ Awareness
✅ Fast result
✅ Audience orientated
✅ Measurable
✅ Remarketing

Curious about the costs? Request a quote or email us at info@krabmedia.nl.

Quotation for Google Marketing